Cookie Policy

Introduction

This Cookie Policy explains how Royal Ontario Museum (“ROM”, "we", "our", or "us") uses cookies and similar technologies to recognize you when you visit our website, enhance your browsing experience, personalize content, and analyze our website traffic. It provides information on the types of cookies we use, what information we collect using cookies, and how that information is used.

What Are Cookies?

A “cookie” is a small text file that is stored on your device when you visit a website. Cookies are commonly used to help websites function properly and more efficiently. They allow websites to recognize your device and remember details about your visit, which helps improve your experience. Cookies do not store personal information that would directly identify you, such as your name or email address.

Types of Cookies We Use

When you visit our website, we may store some data on your computer in the form of a “cookie”. We use the following categories of cookies on our website:

Necessary Cookies

Necessary cookies are required to enable the basic features of our website, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data. The website cannot function properly without these cookies.

Functional Cookies

These cookies allow our website to remember choices you make, such as language preferences, to provide an enhanced and more personalized experience. The information collected by functional cookies is anonymous.

Analytics Cookies

We use analytics cookies to collect information about how visitors interact with our website, such as pages visited, time spent on the site, and if users receive error messages from certain pages. This information helps us to measure and enhance the user experience of our website.

Performance Cookies

We use performance cookies to collect anonymous data on how visitors use our website, such as which pages are visited most often. This data helps us understand and improve our website's performance. The information collected by these cookies is aggregated and does not identify individual users.

Marketing Cookies

Marketing cookies collect data in an anonymous form and do not identify individual users. The data collected is used to deliver relevant advertisements and measure the effectiveness of our marketing efforts.

Uncategorized Cookies

Uncategorized cookies are those that are being analyzed and have not yet been classified into a category.

Use of Google Analytics

Our website uses Google Analytics to analyze visitor interactions and improve the functionality and user experience of our website. Google Analytics uses cookies to collect information, including the number of visitors to the site, the pages visited, and the time spent on each page. No personal information is collected through these tools that would allow ROM to identify individuals. For more information about Google Analytics and how it collects and processes data, please visit Google's Privacy Policy.

Use of Microsoft Clarity

We use Microsoft Clarity to anonymously capture how site visitors interact with our website through behavioral metrics, heatmaps, and session replay. Website usage data is captured using first and third-party cookies and other tracking technologies to better understand our website activity and to improve our products and services. Additionally, we use this information for site optimization, fraud, and security purposes. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Email Communications

We also use cookies and similar tracking technologies to monitor email open rates and click-through rates in our electronic communications. This information helps us assess the effectiveness of our communications and improve our services. The data collected is anonymous and does not identify individual recipients.

Third-Party Data Collection

ROM may use third parties to collect data from our website anonymously for marketing purposes (for example, advertisements). Users of our website will not be personally identified through this data and ROM does not see any data or contact information on an individual level. These third parties may include, but are not limited to, Facebook and/or Twitter. You may tailor your privacy settings to limit the collection of personal information.

Your Choices

You can choose to enable or disable select cookies below. Please note this may result in reduced website functionality and parts of our site may no longer function correctly.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact our Privacy Officer. Their contact information can be found under the "Contact Us" section of our Privacy Policy.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically for the latest information on our use of cookies.

Last Updated: September 25, 2024