New Matched-Donation Campaign to Provide More Free Visits to the ROM

Kensington Tours will match community donations up to $50,000,
with free admission passes distributed through ROMCAN partners

TORONTO, JUNE 16, 2020— The Royal Ontario Museum (ROM) and Kensington Tours announce the launch of a new donation-matching campaign to increase access to the ROM once it is safe to reopen and we can welcome visitors back to the Museum. The Toronto-based international tour operator will generously match donations from the public up to a maximum grant of $50,000, until June 30, 2020.

The ROM recognizes many families and individuals are facing major financial and mental health challenges due to COVID-19. Many people are turning to art, culture and nature to teach kids at home, to cope with anxiety, and to find meaning and happiness in turbulent times. This matching campaign is a meaningful “pay-it-forward” opportunity. ROM friends and supporters can double the impact of their donation and direct it to those who need it most, helping extend the museum experience to a diverse range of communities when it re-opens to the public once again.  
 
Free full-access ROM admission passes from the matched-donation campaign will be distributed through ROM Community Access Network (ROMCAN), to the over 100 community groups it represents. A donation of $25 or more enables one free visit to the ROM; a gift of $100 enables a group of four people to visit the ROM together—and thanks to Kensington Tours, this impact will be doubled.

To learn more, visit: www.rom.on.ca/sharetheROM.

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Matching Donor

For further information contact:
ROM Communications: media@rom.on.ca

ROM Social Media
Instagram: @romtoronto
Facebook: @royalontariomuseum
Twitter: @ROMToronto

ABOUT THE ROM
Opened in 1914, the Royal Ontario Museum showcases art, culture and nature from around the world and across the ages. Among the top 10 cultural institutions in North America, Canada’s largest and most comprehensive museum is home to a world-class collection of 13 million art objects and natural history specimens, featured in 40 gallery and exhibition spaces. As the country’s preeminent field research institute and an international leader in new and original findings, the ROM plays a vital role in advancing our understanding of the artistic, cultural and natural world. Combining its original heritage architecture with the contemporary Daniel Libeskind-designed Michael Lee-Chin Crystal, the ROM serves as a national landmark, and a dynamic cultural destination in the heart of Toronto for all to enjoy.

ABOUT KENSINGTON TOURS
Based in Toronto, Kensington Tours is a global leader in customized, one-of-a-kind private-guided travel experiences. For over a decade, the company’s knowledgeable Destination Experts have crafted personalized journeys for discerning travelers, based on their unique interests and needs. On every trip, an expert local guide works privately with our clients, one on one, to reveal places and moments that aren’t in any guide book. With Kensington Tours, you’ll see the world, differently.